Performance Night event logo

Performance Night 2015

metapeople GmbH and its brand metaapes, a subsidiary of NetBooster Group, is organising and hosting the 11th Performance Night on the eve of the dmexco Trade Fair.

NetBooster (FR0000079683 – ALNBT –PEA-PME eligible) a leading independent European agency in digital performance marketing, announces that on Tuesday 15th September 2015 the networking event “Performance Night” by metapeople will open its doors again to all digital marketing enthusiasts at the Wolkenburg in Cologne, Germany.

Organised and hosted by metapeople, the “Performance Night” has become, within the last eleven years, the most popular event to be held before “dmexco”, the international digital marketing event in Cologne. The “Performance Night” by metapeople is the ideal exhibition warm-up for the worldwide online marketing industry.

“This year, our networking event is once again expected to provide you with a perfect kick-start to the dmexco”, commented Julius Ewig, the Managing Director of metapeople. “I am looking forward to interesting discussions with clients, market players and vendors.”

Last year, the “Performance Night” gathered more than 1200 attendees coming from over 15 countries, supported by 21 sponsors. The 2014 event was fully booked three weeks prior. This year, more than 1300 participants are expected to attend.

Sponsoring

Companies wishing to feature themselves at the “Performance Night” by metapeople can take advantage of the attractive sponsoring deals and support this popular event. Sponsorship offers and further information regarding the “Performance Night” by metapeople can be found at www.performance-night.com

Key Information

Date: Tuesday, 15th September 2015
Time:  7:00 pm
Location: Wolkenburg, Mauritiussteinweg 59, 50676 Cologne – Germany 


About NetBooster Group | www.netbooster.com

NetBooster is a leading independent European agency in digital performance marketing that makes its comprehensive expertise of digital marketing available to its clients to achieve the best possible performance for their investments. The agency invests in technology and covers the entire chain of online marketing through its European network: search engine optimisation and marketing, data and analytics (DnA), GroundControl Technology, display, affiliation, online media, creation, eCRM and social networks, with a recognised expertise in tomorrow’s digital marketing (Social Media, Video, Ad Exchange, etc.).  Shares in NetBooster are traded on the NYSE Alternext Paris.

About metapeople GmbH I www.metapeople.com

As an agency for effective Performance-Marketing metapeople GmbH, cooperating with a network of national and international agencies around the world, offers premium one-stop solutions in the fields of Search-Engine-Marketing, Search-Engine-Optimisation, Affiliate-Marketing, Social-Media, Online-Media, Consulting and Tracking from one source. 

In May 2011, metapeople was acquired by NetBooster Group. This change has allowed metapeople to enhance its international reach and achieve the best possible performance campaigns for its customers by using product synergies throughout all European markets. NetBooster operates 21 Offices worldwide, handling international blue chip clients from around the world deploying digital campaigns and strategies with 450 experts in more than 70 markets around the globe.

For more information please contact:  

metapeople GmbH

Laura Schramm
Manager Corporate Identity
+49 20341050-157
laura.schramm@metapeople.com

NetBooster

Alexia Cassini
Group Communication Manager
+33 ( 0)1 40 40 27 00                                               
acassini@netbooster.com

Do clicks in search results affect your rankings?

Clicks-in-search

The statement that organic clicks affect your rankings is a controversial one. If clicks affect the rankings, would that mean that it becomes harder to change the rankings, as the number one placement gets all the clicks? Or that spammers would be able to click-spam their way to the top?

First of all, let me state my source for this statement:

Danny Sullivan’s Twitter Status

clicks-dannysullivan

What exactly does this mean for SEO?

To start us off, Gary Moyle, Head of SEO at NetBooster, created a whitepaper on rankings and clicks that showed how many more clicks you get for each increased ranking. You can download his white paper “One click curve to rule them all” from our website. The white paper provides insight into what positions are valuable and where you might actually run into a few dips in traffic, even though you’ve gained positions. However, Gary’s curve is a statistical one and there are still ways for a lower position to get more clicks than a higher one. The trick is to create a snippet that is better than all the others, especially the one directly above your placement. For those of you who don’t have a bag of tricks to craft good snippets, I’ll give you few here:

  1. The almighty rich snippet tool – this tool lets you know what special snippets Google’s currently running. My favourite was taken away a while back; it was the author snippet, where I got to show my face or avatar directly in the search result (a real ego boost). But check out the examples supplied by Google!

  2. Schema.org – If you find a good match for a snippet, you’ll need to visit schema.org in order to look-up the schema needed. Remember that the snippet has to match the content of the page; you can’t fool Google. One thing all websites can do is implement a better presentation of their URLs in the search results. Basically, schema.org offers information on how-to insert more data into the HTML-code, in a way that allows search engines to read it.

  3. SEOmofo snippet optimizer – This great tool lets you write the title and description of a page and see if you’re within the pixel limits of the snippet. You want to make sure the snippet isn’t cut short because you’ve inserted too much text, for example.

  4. Google Webmaster Tool– Using this tool, you can view your actual click-through-rate (CTR) for a specific page or query. You can also check the CTR for the page you’re optimising and test different titles and descriptions. I usually find that short, and concise, titles and full-length descriptions work best. Try to target the query very specifically, and make sure the user understands the page.

What about spamming and manipulation?

Organic clicks are used as a divider. If the pages are close in value, and one snippet is attracting more clicks, that page will gain a position over the other one. This means you can’t start generating lots of clicks to your site, and bring it up from a position, if it’s further down in the search results. Also Google won’t be deceived, they will use statistics and control groups to make sure the clicks are genuine.

So really, the statement that clicks affect the rankings doesn’t really change much, but it does highlights the importance of spending time crafting good snippets.