- Posted on 24 March 2017
Tchibo.dk: A new retail giant sees the day in Denmark!
NetBooster Nordic Client Win:
The name is Tchibo and the colors are blue and gold, and we might as well get used to them because the retail giant is here to stay with its Tchibo.dk online shop!
Tchibo has partnered up with the leading digital marketing agency NetBooster, which includes over 850 passionate online marketing specialists in 25 countries around the world. With 75 specialists in the Nordics, NetBooster has an upper hand in the Danish market, and they have Tchibo’s interests at heart.
Tchibo has just launched its new Danish online universe. The German brand is very excited about the expansion to Denmark with their Tchibo.dk online shop. Tchibo aims at being as local as possible in all markets. “For Denmark, this includes collaborating with Danish partners, learning about Danish consumers from market research, establishing a native-speaking customer service and providing a fully adapted Danish web shop.”Marleen Relling, Team Leader Online First within the Tchibo Online Expansion department.
Two of the areas that Tchibo has been focusing on is transparency and independence. For Tchibo it has been key to find a digital partner who can give full access to the platforms and complete transparency in terms of money-flow and analytics. As NetBooster is the only larger digital marketing agency in Europe, they are the obvious choice for Tchibo.
Always new. Always different. Tchibo stands for a unique business model as it offers its customers a new product range reflecting a different theme every week. The aim is to inspire customers on a weekly basis with fashion and sports clothing for women, men and kids as well as with a wide range of home and living items. “With our assortment, we want to support our customers in discovering and enjoying the little moments of happiness every day. Therefore, we provide a regular changing assortment of high quality products from various categories at affordable prices,” Marleen Relling, Team Leader Online First within the Tchibo Online Expansion department.
In this way, Tchibo can always offer something new and different for its returning customers, fostering customer loyalty. It’s no wonder that Tchibo is one of the most successful online shops and among the top 10 most trusted brands in Germany. Tchibo creates value for its customers as it stands for high quality standards. Tchibo is highly committed to and strongly invest in sustainability, and in 2016 the company has been awarded with the German Sustainability Award for being Germany’s most sustainable enterprise.
All in all, Tchibo, is an extraordinary business, as it originally started off by being a coffee mail-order firm and has now evolved into an international retail company offering fashion and sports clothing for the entire family as well as home and living items ranging from furniture to kitchen supplies. Of course, Tchibo still offers a variety of high quality coffee specialties next to its many categories. The company draws on 65 years of overall retail experience and 20 years of experience with its own online shop in Germany. Being present in 9 countries and across so many product categories, Tchibo today employs over 12.000 employees worldwide.
About NetBooster: NetBooster is a leading international agency in digital performance marketing that makes its comprehensive expertise of digital marketing available to our clients for them to achieve the best possible performance of their investments with full transparency! – it’s all about bringing the right message to the right people at the right time. NetBooster invests in technology and covers the entire chain of online marketing from SEO, CRO, data and analytics (DnA), AdWords and Display, affiliation, online media, CRM/CEM social Media, Video, Ad Exchange, etc. to the creative and technical development of campaigns and platforms. Shares in NetBooster are traded on the NYSE Alternext Paris.